⮢

TourRadar

2015 — 2018

As part of the in-house design team, I refreshed the visual identity, generated guidelines, handbooks, and templates, and supported the product teams with UI design.

TourRadar helps travelers find the adventure of a lifetime and they are working on bringing the touring industry online. Their aesthetic focuses on the discovery theme and all its visual elements try to evoke the joy and hope that we have when experiencing something new. With a strong focus on the imagery, we drove the attention to what really matters: the experience of discovering the world. During my time there, I helped redesign TourRadar's visual identity and collaborated on improving their marketplace. We established a humble UI kit together with the front-end team and —with the collaboration of marketing, sales, and business development teams— we elaborated guidelines and handbooks to be later used by them.

Visual identity and iconography

The main goal at the beginning was to bring up-to-date the obsolete visual identity that they had. We focused on the basics, as well as on a logo clean-up, and tried to extract the essential elements that we wanted to keep from their color palette and several corporate typefaces. All these decisions were documented in internal and external guidelines.

UI and product

After the visual upgrade to their identity, I had the opportunity to jump into a product role. I got to work with product managers and front-end developers delivering features for the marketplace at an insane pace. Establishing the foundations and essential components was always a side project, so my journey there ended up with the concept design of the mobile app.